Bakı
24.10.2025
Vakansiyanın təsviri
- Lead the development and execution of a cohesive marketing strategy across channels that aligns with Company’s corporate vision and business objectives.
- Own the Go-to-Market (GTM) strategy for new product launches in both Lottery and Betting verticals, ensuring comprehensive campaign planning and execution across all channels.
- Drive product ownership across marketing, channels and cross-functional teams to ensure alignment, accountability, and market readiness.
- Act as a strategic advisor to the Senior Leadership Team (SLT), regularly communicating marketing goals and insights, and adapting strategies based on market realities.
- Oversee all branding, communication, and customer engagement initiatives to strengthen brand equity and market share.
- Utilize data-driven insights to steer strategic decisions and optimize marketing performance; ensure consistent monitoring of ROI and marketing KPIs.
- Manage the marketing budget effectively, ensuring high-impact use of resources and cost-efficiency.
- Build and lead a high-performing, cross-functional marketing team, fostering innovation, ownership, and collaboration.
- Address time and prioritization challenges, ensuring critical initiatives receive appropriate focus and follow-through.
- Promote flexibility and adaptive thinking within the team to respond effectively to market shifts and evolving business needs.
- Engage with external agencies, strategic partners, and regulatory bodies to enhance company’s brand profile both locally and internationally.
- Follow up global practices and products, identify emerging market trends and ensure Azerlotereya is positioned to capitalize on new growth opportunities.
- Serve as a public-facing brand ambassador at industry events, media briefings, and stakeholder forums.
- Develop and lead market research, define customer segments, generate and position the products and services as well as communication strategy accordingly
- Define Corporate Social Responsibility policies and procedures, implement and execute effectively
- Define and lead trade marketing activities and KPIs for a variety of channels inline with corporate marketing and communication strategy
Xüsusi tələblər
- Minimum 10 years of senior marketing leadership (proven experience as Chief Marketing Officer ) experience, preferably within the gaming, entertainment, FMCG, or tech sectors.
- Demonstrable experience in developing products and efficient strategies and business plans for all marketing aspects (branding, product promotion etc.)
- Solid understanding of market research and data analysis methods
- Proven success in building brand equity, launching digital campaigns, and delivering business growth through marketing innovation.
- Deep understanding of omni-channel strategy, customer segmentation, digital performance metrics, and consumer psychology.
- Strong leadership presence with the ability to inspire teams, get things done and influence at all organizational levels.
- Exceptional communication, storytelling, and stakeholder management skills.
- Understanding of different business disciplines (Operation, IT, Finance etc.)
- A leader with both creative and analytical capabilities
- Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
Müraciət etmək üçün: [email protected]
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| Kateqoriya | Marketinq və PR |
