Kipling-Poster

EDITORIAL USE ONLY
Food artist Michelle Wibowo puts the finishing touches to an edible poster made from over 13,000 Mr. Kipling cakes – spelling out ‘Life Is Better With Cake’, which has been installed at Westfield London Shopping Centre in Shepherds Bush. PRESS ASSOCIATION Photo. Picture date: Thursday September 4, 2014. The poster, which took 2 months to design and 3 days to build has been commissioned by Mr. Kipling following research which revealed that 72% of the UK agree that Life Is Better With Cake, which is the brands latest edition to their famous catchphrase ‘Exceedingly Good Cakes’. Photo credit should read: David Parry/PA