Nar is telecommunication services provider which started its operation since 2007. To keep contributing innovations we continuously improve our network to provide our subscribers with easier and more convenient communication tools.
Nar is the place where you can develop professionally and build the carrier. Our company creates necessary conditions for personal and professional development of its employees. Pleasant environment, sincere and friendly staff, interesting social projects and corporate events are the factors making Nar mobile a work place of choice.
Today we are looking for a successful candidate to fill in the position of
Loyalty and Targeted Marketing Specialist
Role and Main responsibilities:
• Developing churn prediction model and conducting complex analysis such as: sensitivity analysis, forecasts, review and monitor the effect of pricing of a certain product/service on the others, market basket analysis and etc.
• Senior expertise in analysing and interpreting customer data, revealing behavior trends and predicting next actions with models, independetly as well as in team.
• Making data analysis supported suggestions in order to adapt existing product and service portfolio of the company for achieving profitable and customer oriented set of offerings.
• Monitor the ongoing competition moves in local market and analysis trends and performance of the market players in targeted marketing and loyalty areas and assessment of their impact on business.
• Conduction of segmentation, micro/nano segmentations and profiling of customer base and execution of retention, usage stimulation initiatives, development of loyalty programs, up-/cross- selling campaigns
• Creation of analytical and statistical models aiming to understand segment needs and developing new special offers for each segment group and fulfillment of consept tests.
• Monitoring and evaluation the returns for each campaign (ROI), in terms of subscriber retention, generated revenue, usage and other predefined metrics.
• Develop business cases for new products and services, check the feasibility of new products and fixe their price, review and suggest enhancements in the existing products.
• Interaction with appropriate departments to drive execution of churn and retention strategies, loyalty programs, targeted offers and up-/cross- selling initiatives.
• Supporting coordination of outbound team for execution of win-back, up-sell/cross-sell outbound calling programs according the segmentation models and operational roadmap.
Required education and work experience:
• Bachelor’s degree in Economics, Finance, Applied Math, Computer science, Computer engineering or equivalent areas.
• MSc or MBA will be an advantage.
• More than 3 years professional experience in business analytics, reporting or datamining, data modelling or forecasting, consumer analytics in Telecommunication, FMCG and Financial Sectors.
Required skills, qualifications and competences:
• Integrity
• Customer Focus
• Teamwork & Collaboration
• Drive for Results
• Continuous Improvement
• Structured and methodological thinking
• Ability to drive and clearly explain business oriented conclusions from various and complicated sets of data
• Ability to work with Big Data
• Skills to translate business questions into data analyses and presenting the results
• Punctuality and detailed oriented
• Ability to work under pressure of constraint circumstances
• Ability to manage and follow various projects and tasks simultaneously
• Self-motivated to learn new things
• Excellent knowledge of Azerbaijani and English languages, Russian is preferable
• A good knowledge of SPSS/STATA/WEKA statistical programs and SQL/R/Python programming language is preferable
• Proficient in MS Office Programs (Excel, Access, PowerPoint, Word and Outlook,)
• Ability to work in non-working hours
Additional information:
Job type: full-time
Employment type: permanent
Vacancy closing date: 21/05/2017
The applications should be submitted to: [email protected]
Applications without Loyalty and Targeted Marketing Specialist in email subject will not be considered
Only shortlisted candidates will be contacted
