Job Description:

Are you an energetic marketing professional with a passion for making a real impact in beauty retail? We’re in search of a dedicated Retail Marketing Manager to join our team and play a key role in developing and implementing marketing strategy that will help our beauty retail chain to achieve business goals (both financial and commercial) based on consumer statistics, buying trends, and brand value perceptions. You will be responsible for building brand awareness and allocating marketing, advertising, and promotional budgets to drive in-store traffic.

Responsibilities:

Develop Marketing Strategy to Achieve Company Goals:

• Create a comprehensive Marketing Strategy and Action Plan to drive traffic to both offline stores and online shops, maximizing sales, customer satisfaction, and brand awareness.
• Allocate resources to various above-the-line (ATL) and below-the-line (BTL) activities, including traditional mass media, retailer call-to-actions, digital media, and collaborations with related departments within the organization as well as third parties, businesses, and suppliers to increase brand awareness and consumer engagement.
• Make a clear selection of communication channels most efficient for given communication purposes and develop a specific strategy for each communication channel, staying in line with the general Retail brand strategy.

Budget Oversight:

• Manage and oversee the marketing department budget, ensuring effective allocation of funds for new and ongoing campaigns.

Analyze Campaign Performance:

• Utilize data analytics to analyze the performance of marketing campaigns and interpret campaign metrics for reporting purposes.
• Present campaign performance insights to stakeholders in a clear and understandable manner.

Analyze Business Environment:

• Analyze competitors’ activities, the local beauty retail environment, and international trends to develop an effective local strategy and stay ahead of competitors.
• Analyze consumer groups, loyalty card holders, and consumer behavior to create a strategy addressing their needs.

Supervise Retail E-commerce website generate traffic to it:

• Oversee retail e-commerce website, ensuring seamless integration with offline marketing efforts and driving traffic to online platform.
• Develop and execute digital marketing campaigns to increase online visibility and drive traffic to e-commerce websites.
• Utilize SEO strategies to improve search engine rankings and attract organic traffic to online platforms.
• Optimize UI/UX of e-commerce websites to enhance user experience and maximize conversion rates.

Digital Marketing, Social Media, and Influencers’ Relationship Management:

• Oversee digital marketing initiatives, including social media campaigns and online advertising.
• Manage and execute advertising campaigns on social media platforms, with expertise in campaign setup, audience targeting, and performance tracking.
• Maintain statistics on the cost and reach of social media campaigns, analyze data to optimize future campaigns.
• Develop and nurture relationships with influencers, bringing fresh perspectives to our brand.

Trade Marketing and Collaborations:

• Lead the creation of compelling promotional campaigns, ensuring seamless integration across channels.
• Spearhead store visual merchandising for each campaign, working closely with the design team.
• Exercise control over the production of advertising and point of sales materials.
• Develop strategies for radio and TV advertising, negotiating placements with media agencies.
• Manage sponsorship activities, collaborating with event organizers for maximum brand exposure.
• Utilize loyalty card data for data-driven marketing strategies.

Consumer-Centric Marketing:

• Infuse a consumer-centric approach into all marketing strategies, ensuring alignment with customer needs and preferences.
• Implement personalized marketing initiatives to enhance the overall customer experience.

Team Management and Collaboration:

• Oversee a team of marketing specialists, including designers, event managers, and digital marketing managers.
• Collaborate with internal departments to ensure effective implementation of marketing initiatives.

Skills and Qualifications:

• At least 3 years of experience in a similar position in the retail/beauty & personal care industry.
• Degree in Business Management, Marketing, or a related field.
• Digital Marketing courses is a plus
• Strong campaign management skills, with the ability to handle multiple campaigns simultaneously and prioritize tasks effectively.
• Excellent presentation and pitching skills, including the ability to deliver compelling pitches to upper management and stakeholders.
• Strong leadership skills, with the ability to manage and motivate a team of marketing specialists and resolve conflicts efficiently.
• Knowledge of English, Russian, and Azerbaijani languages.

We offer:

• The opportunity to work in a dynamic and growing company.
• Competitive salary.
• The opportunity to work with a highly professional team.
• Employment according to Azerbaijani legislation.
• Work schedule 5/2, 9:00 -18:00.

Additional Information:

This position requires a quick-thinking individual with strong analytical skills and creative problem-solving abilities. If you possess the required qualifications and skills, we welcome you to apply for this exciting opportunity.

To apply for this position, please submit your resume/CV. Please include the job title in the subject line of your email.